The Yorkshire Post has launched a campaign to have Wensleydale cheese given Protected Designation of Origin status by the EU. If awarded a PDO, Wensleydale will be afforded the same protection that the likes of champagne, parma ham and feta cheese currently enjoy. This means imitations would not be able to call themselves by the same name, indeed only cheese produced in Wensleydale could call itself Wensleydale.

You can read more about the benefits of a PDO and what it would do for Wensleydale cheese by reading the Yorkshire Post’s articles here.

As a country, and in particular a county, we have been slow to catch on to the benefits that the PDO offers, with France and Italy having hundreds more products protected than Britian. This is a very worthwhile campaign and one you can show your support of by signing the Yorkshire Post’s online petition here.