Two weeks ago the Sun was battling to save Britain from surrender to Brussels, yet this week, along with the Daily Mail and Yorkshire Post, they are hailing proposed new Europe-wide regulations on women’s clothes sizes.

Indeed Sun fashion editor Erica Davies, presumably tapping away in a quiet corner of the office hidden from the prying eyes of avowed Europe-hater George Pascoe-Watson, declares it is “the news every seasoned shopper has been waiting for”.

The Daily Mail headline reveals there will soon be a “dress size system that will really measure up” and happily acknowledges that the European Committee for Standarisation is responsible, without a diatribe following swiftly after.

The Sun’s article is perhaps not that surprising as its black and white attitude to everything means it will eventually come down in favour of Europe, especially on what is a sensible answer to on an issue which many women have found particularly irritating. But it is the Daily Mail that really impress, simply because their story informs people neutrally about what is planned. There is no hint of bias or mention of “creeping red tape” just a factually accurate story on something that will have a small but positive effect on people’s lives!

As for the actual story itself, the proposed regulations will end respective manufacturers sizing their clothes on their own terms. Currently a women’s size 12 in one store can be a size 14 in another and a 10 in another, meaning people have very little idea what size they actually are. The new regulations will mean clothes are labelled in actual measurements of wastes, hips and busts Europe-wide so people will know what size they are whether they are in Meadowhall or Madrid.

Of course, whether the measurements should be imperial or metric is a debate for another day! A bit contentious that one apparently.